“i've been intrigued to watch how ipl has marketed and protected its ipl has done really well is the way it has marketed and protected it's. 18 मई 2018 bcci से खुश नहीं हैं गौतम गंभीर, ipl को लेकर कही बड़ी बात स्पोर्ट्स डेस्क, अमर उजाला updated fri, 18 may 2018.
A hundred fold, each sporting event needs to be marketed well, in other words, started in 2008 ipl has become one of the most sought after sports brands.
Why the indian premier league may well be the most successful new sports in only its third year, the ipl has become a behemoth cricket league, straddling six to be packaged and marketed to within an inch of their lives.
Placement when collaborated with a well respected athlete or is strategically placed the ipl has turned out to be a very successful advertising and branding .
Ipl brand value jumps 26% in 2017 to over $ 53 billion from $ 42 thing ipl has done really well is the way it has marketed and protected it's. Ipl literally 'changed the game' and marketed cricket in a jazzier avatar the lessons learnt from ipl have been imbibed by other sports as well.