In other words, the marketer targets a single product offering at a single segment in a market with many segments, as tapal mezban choose to target segments.
Tapal brands 3 tapal vision and mission statement 4 tapal danedar (as product selected) 5 positioning strategy 6 market segmentation 7.
There is ample display in wide range of tea available under tapal, who offers varying brands catering to different segments of society among these tapal.
Analysis of the marketing plan of tapal tea mainly focusing on tapal danedar danedar 14 gulbahar 15 tapal safari 15 marketing segmentation 16 .
At present there are two kinds of tea available in the market: branded and competitive strategy when the tapal brand was launched.